Sotheby’s International Realty Brand Website Shows Increases in Key Metrics
Maine (May 31, 2012)— Legacy Properties Sotheby’s International Realty with offices in Portland, Kennebunk, Brunswick and Camden Maine, today announced that in the year since the Sotheby’s International Realty® brand launched its redesigned website, sothebysrealty.com, it has seen increases in key traffic metrics.
In the first quarter of 2012 there were more than 4 million property views and an 87 percent increase in email leads year-over-year from 2011 to 2012. The Sotheby’s International Realty brand last year announced the launch of an integrated marketing strategy built around its newly redesigned website, which gives affiliates the ability to create their own broker, agent and specialty websites that share the brand site’s innovative features, functionality, look and feel. These new localized sites blend the core functionality of sothebysrealty.com with market specific information and content from the brand’s network of experts.
“The increases in our web traffic and client leads are a testament to the enhanced consumer engagement with the website, its ease of use and versatile search options that include nearby locations, maps and lifestyle,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Page views increased 13 percent while visits and visitors each increased 10 percent year-over-year first quarter 2011 to 2012. Our data tells us that consumers are spending twice as long on sothebysrealty.com than the industry average, at nearly 12 minutes.”
Since the launch, a Specialty Markets section has been added that features properties by five lifestyles: Farm & Ranch, Golf, Skiing, Vineyards and Waterfront.
Sothebysrealty.com is designed to enhance the user experience, allowing consumers to define and refine how they want to search, whether by lifestyle or location. The website can be viewed in 15 languages, and every listing is accompanied by a unique property slide show video that allows viewers to listen to narration in their preferred language. Property list price also is displayed in dozens of currencies, updated daily with the latest exchange rates.
“Maine is a magical lifestyle destination location which will directly benefit from the enhancements offered by the newly designed website.” says Chris Lynch, President of Legacy Properties Sotheby’s International Realty “The addition of Specialty Market segments including Waterfront, Skiing and Golf fit our property profiles as well.”
“Sothebysrealty.com is a valuable source for consumers searching in the Maine market and globally,” adds Lynch “Legacy Properties Sotheby’s International Realty clients are enjoying the benefits of the increased exposure they are receiving for their homes through sothebysrealty.com thanks to these key, innovative enhancements that provide a great value in the home search process.”
As the leader in luxury Maine Real Estate, Legacy Properties Sotheby’s International Realty offers an unmatched blend of local expertise, world-class home marketing power and property exposure. Our 50 plus licensed real estate agents specialize in Maine Coastal Real Estate, Maine Waterfront Property, Maine Oceanfront Real Estate and other beautiful homes for sale.
Offices Located at:
2 City Center, Portland, ME 04101 207-780-8900 (Greater Portland Real Estate)
141 Maine Street, Brunswick, ME 04011 207-729-2820 (Mid-Coast Maine Real Estate)
150 Port Road, Lower Village, Kennebunk, ME 04043 207-967-0934 (York, Ogunquit, the Kennebunks)
46 Bay View Street, Camden, ME 04843 207-230-1003 (Camden, Rockport, Tenants Harbor, St. George)
Additional agents serving Mount Desert Island, Northeast Harbor, and Blue Hill among other beautiful Maine Real Estate locations.
The Sotheby’s International Realty network currently has more than 12,100 sales associates located in approximately 620 offices in 45 countries and territories worldwide.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Realogy is recognized among the 2012 World’s Most Ethical Companies by the Ethisphere® Institute, a leading international business ethics think-tank. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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