Archive for Real Estate Technology

Sotheby’s International Realty Brand Launches Apple TV App

 

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Introducing the NEW Video Series: Sotheby’s International Realty | HOUSEGUEST

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“Houseguest” is the new custom video series presented by the Sotheby’s International Realty® brand in an exclusive collaboration with the Wall Street Journal Custom Studios. This 4 episode series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty® brand is the first real estate partner to develop this type of custom content with the Wall Street Journal. Houseguest will be featured in Sotheby’s International Realty brand media units and social platforms.

Episode 1: Kevin Red Star

As one of the most acclaimed artists of our time, Kevin Red Star, is a Native American Painter of American Indian Culture. Born and raised on the Crow Indian Nation in Lodge Grass, Montana, Kevin Red Star finds inspiration in his family, heritage and abundance of visual experience to compose a signature style and palette.

In the first episode of Sotheby’s International Realty® | Houseguest, Kevin Red Star visits a stunning home in Weehawken, New Jersey with almost touchable views of the New York City skyline. Watch how Kevin Red Star is inspired by his new and very different surroundings to create his
latest masterpiece.

VIEW HOUSEGUEST VIDEO

CLICK HERE to learn more about the house and learn more about our guest at kevinredstar.com

Sotheby’s International Realty NYTimes.com Homepage Takeover

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NOW LIVE!

The Sotheby’s International Realty® brand is proud to announce our exclusive ownership of The New York Times Homepage Billboard! This incredible, 24-hour takeover has been running since midnight today, May 18th, and will continue until the end-of-day for all desktop visitors to the nytimes.com homepage.

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This homepage takeover is an essential element of our overall brand strategy of creating and maintaining global brand recognition to drive consumers to sothebysrealty.com and to the homes our extraordinary network represents.

“Embrace the Moment” and visit the nytimes.com homepage
from your desktop computer today!

Global Partnerships. Global Exposure.

The New York Times Exclusive Video Block Now Live!

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The Sotheby’s International Realty® brand is excited to announce the launch of the Exclusive Video Block, now running on the The New York Times “Find a Home” landing page.

As the exclusive “Find a Home” launch partner, the Sotheby’s International Realty brand owns the native video module, which is served on the #1 and #2 editorial slots in this section. No other brand has been able to utilize this custom video player found on the NYTimes.com homepage.
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The New York Times website has massive global reach, reaching over 80 million monthly visitors and a highly engaged audience who view over 482 million pages monthly.

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Apple News Partnership Extended Through June 2016

We’re excited to announce that our extremely successful Apple News partnership has been extended to run through June of this year!

Apple News is the new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones, iPads, and iPod Touches.

Our ad units have a 5% Share-of-Voice on the For You section of the app + a 25% Share-of-Voice in the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or clicking here on your iOS device.

Proven Results: Since going live on 10/16, Apple has been the #3 overall traffic driving source to sothebysrealty.com behind Search and Facebook. 82% of those users are new to sothebysrealty.com.

Sotheby’s International Realty Announces Exclusive Partnership With Apple News

 

Sotheby’s International Realty is 1 of 20 exclusive advertising partners on the Apple News app now through the end
of December and the only real estate company.

Apple News is a brand new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones and iPads.

We are the only Real Estate company that has been selected, and we have a 5% Share-of-Voice on the For You section of the app + a 25% SOV in the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or
clicking here on your iOS device.

We are also supplementing this placement with an investment in iAd In-App Advertising, giving us an international reach while targeting real estate intenders across thousands of mobile apps.

Proven Results: Since going live on 10/16, Apple has been the
#3 overall traffic driving source to SIR.com behind Search and
Facebook. 98% of those users are new to sir.com.
Login to your Apple News App on your iPhone or iPad today
to experience the partnership!

Check Out This Amazing Aerial Video Tour of Cape Elizabeth Maine

Sit back and enjoy an aerial tour of beautiful Cape Elizabeth Maine. Visit us here to learn more about what Cape Elizabeth has to offer, from gorgeous homes and beautiful scenery, to entertainment and outdoor activities galore, including the world famous Portland Head Light:http://www.legacysir.com/eng/localguide/cape-elizabeth-me-usa

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