Portland, ME, (February 11, 2016) – Legacy Properties Sotheby’s International Realty, Maine’s Leading Luxury Property Company, today announced the launch of the brand’s 2016 marketing programdesigned to reach a global audience of qualified luxury real estate consumers.
The foundation of the 2016 Sotheby’s International Realty® marketing strategy is content. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in an omni-channel approach in order to create and maintain global brand recognition and awareness.
“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video, and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”
Sotheby’s International Realty will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.
The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.
“Consumers are now utilizing a variety of avenues in their search for real estate and this year’s marketing program enables us to connect with a global audience wherever their search may lead them,” said Chris Lynch, President and Owner. “By creating custom content and video and delivering it across an array of platforms, the Sotheby’s International Realty brand is once again making it easy for us to communicate with prospective clients on both a local and international level.”
Legacy Properties Sotheby’s International Realty is Maine’s leading luxury and lifestyle property company with more than 80 agents and 5 offices serving the state of Maine
2 City Center, Portland, ME 04101 207-780-8900 (Greater Portland Maine Real Estate)
141 Maine Street, Brunswick, ME 04011 207-729-2820 (Mid-Coast Maine Real Estate)
150 Port Road, Kennebunk, ME 04043 207-967-0934 (York, Ogunquit, Kittery, the Kennebunks & New Hampshire)
170 Main Street, Damariscotta 04543 207-563-2775 (Damariscotta Peninsula, Boothbay Peninsula)
46 Bay View Street, Camden, ME 04843 207-230-1003 (Camden, Rockport, Tenants Harbor, St. George)
Additional agents serving Islesboro, North Haven, Mount Desert Island, Northeast Harbor, and Blue Hill among other beautiful Maine Real Estate locations